FACES – The launch of five international looks

Faces Exclusive Store, Infinity 2, Malad

Recently, I came across a video where a fashion blogger raised certain questions about the judgmental aspect of the society when it comes to make-up. Suffering from acne, her dilemma was very evident from her tone, and her valid questions were hard to ignore. She asked: “For obvious reasons, I apply make-up to hide my disease, and people accept me like this; then why, at the same time, they accuse me for displaying something which I am not? And, if I choose not to apply make-up, why the society consider me ugly?” This video also reminds me of a conversation which I had with one of my friends lately where she said: “I feel insecure without make-up, and I apply it to get accepted in the crowd.” I do not use cosmetics, and, unfortunately, I was also a part of the society group whatsoever who dashed into conclusions, but these questions blew my mind, and the epiphany hit my obstructed thoughts where I asked myself: “Why are we so hypocrite?

There are many reasons regarding why people use make-up:

1. They like spending time with themselves which leads to overall satisfaction
2. Make-up further enhances the beauty
3. They feel more confident

Applying make-up is a personal choice, and we have no right to judge anyone. Fortunately, I understood this message during an event organized by FACES cosmetics brand where they introduced their new beauty kits. In all honesty, I felt like a misfit, initially, with no make-up, but the eventful and fun-packed evening showed me various other perspectives of using cosmetics which belie with the narrow approach of judging people. In other words, it was a great event, and it changed my overall orientation towards the cosmetics.

The Event:
FACES cosmetics in collaboration with Ms. Bipasha Basu who is the creative director of The Trunk Label launched a new product known as ‘IT KIT’, which offers a perfect blend of fashion and beauty. This signature IT KIT is available in five eclectic mix of styles where each one of them is meant for a different make-over. With the appealing tagline of “60 second style makeover”, these different styles contain stunning beauty goodies and a statement jewelry by The Trunk Label. These travel friendly IT KITS come in a glamorous gold pouch and can get you ready for any occasion effortlessly.

Floral Darling It Kit:
It contains the Rosa Bracelet and Ring Set from TheTrunkLabel.com while gorgeously complementing these make up essentials from Faces – Ultime Pro Long wear Pretty Me lipstick, Glam On Coral Pink blush, Metal brown eye pencil and Hi Shine True Peach nail enamel.

Floral Darling

Scarlet Siren It Kit
It contains the Perlanecklace from TheTrunkLabel.com crafted from decadent pearls and stunningly completes the Scarlet Siren look with these make up essentials from Faces -Ultime Pro Long wear Red Addict Lipstick, Ultime Pro Lip Crème Red Mary, Solid Black eye pencil and the Tinted Red nail enamel.

Scarlet Siren

Azure Mermaid It Kit
Cerulean shades swiped across dreamy eyes translate the calm ocean’s sentiment, while nude pouts and rosy cheeks spell au natural. The Neelam necklace from TheTrunkLabel.com seamlessly completes your Azure Mermaid look along with these make up essentials from Faces – Ultime Pro Nude Mojito Lip Crème, Glam On Perfect Noir black eyeliner, I shine Quartet Blue eye shadow and the Glam On Cocktail Peach blush.

Azure Mermaid

Pop Princess It Kit
The Pop Princess It Kit contains the Madonna Necklace from TheTrunkLabel.com complemented by 5 yummy-as-candy shades for your nails from Faces – Hi Shine Enchanted nail enamel, Fire Stick, Hi Shine envy, Ibiza, Hi shine Lemon Fizz and Invisible Mermaid nail enamel along with a nail enamel remover.

Pop Princess

Glam Goddess It Kit
This Glam Goddess It Kit consists of the Goldie Necklace from TheTrunkLabel.com, and the glittering make up essentials from Faces – Glam On Captivate Color Perfect eye shadow palette, Glam On Color Perfect Bare Again lipstick, Hi Shine Bombay Lights nail enamel and Glam On Gold Dust blush. This was my favorite among all.

Glam Goddess

My Verdict:
Their distinctive and innovative idea about these kits is worth appreciating. As the catchy tagline of “60 second style makeover” suggests, the products are simple to use, and they make you glamorous within minutes. In other words, you do not have to worry about the mix and match of the colors of various cosmetic products because everything you need for your make-over is in one single gold pouch. For example: the glam goddess IT KIT, my personal favorite, contains a necklace, a nail color, an eye shadow, a brush, and a lip-color. All these products go very well with each other, and their complementary relationship allows you a wonderful make-over without the need of any other product. If this concept becomes successful, gone will be the days where women struggle to match the colors of their various cosmetic products.

The ambient event was very well organized, and the products were demonstrated beautifully. Along with the delicious snacks and mocktails, the hosts were extremely humble in interacting with the bloggers. A fun activity where the bloggers had to do their make-over by selecting any brand new IT KIT was awkward for a no make-up user like me, but it was fun. Without any option to roll out, I had to participate, and finally, I applied the make-up with a rudimentary attempt. Thanks to my partner for choosing the most subtle “Glam goddess” kit which was perfect for people like me. I loved the subtle stroke of make-over, and it gave an appealing touch to my personality. I absolutely marveled at the imperceptibility of the Glam Goddess IT KIT and decided to use it going forward. Fortunately, the invited bloggers were handed over the kits which they used during the fun activity.

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Winners of the Faces- IT KIT fastest fashionista contest

I was glad to be a part of this event where I learnt few things and went home with a very different perspective relating to cosmetics.